Social Campaign | 3D Design + Motion

Drop The Needle

DP & W Vinyl Album Release

When Disney Music Group approached us to create custom assets for the highly anticipated Deadpool & Wolverine soundtrack vinyl, we knew we had to craft something as iconic as the characters themselves. After brainstorming several concepts, one idea clawed its way to the top—using Wolverine’s adamantium claws as the record needle.

This bold, visually arresting concept brought the soundtrack to life, resonating deeply with both fans and the music community. The result? A viral post that garnered over 500,000 likes in just 24 hours, cementing the release as a fan-favorite moment of the summer.

The Team

Client: Disney Music Group
Agency: BOND
CD: Brad Burris
AD: James Kolhmeier
3D Design & Motion: Ryan Figard
Copy: Mariana Uribe
Accounts: Jessica Lee
Ops: Trokon Johnson

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Disney: The Acolyte