Digital + Social Campaign | Creative Direction, Art Direction, Design & Motion
Premium Creative
Custom videos assets
When Transformers One geared up to introduce a new chapter in its legendary saga, we knew the characters had to lead
the charge. After exploring bold creative avenues, we brought them to life through dynamic, fan-first content.
From a faux TikTok Live with Bumblebee to Spotify Daylists tailored to each main character and even Megatron’s
ominous call brought to life, every piece was crafted to deepen fan connection and set the stage for the campaign.
The result? A powerful kickoff that set the tone for the franchise’s newest chapter.
Premium Press Reviews
Premium Carousel for Instagram
When press reviews for the film started pouring in, we seized the moment to amplify the excitement. We designed bold, eye-catching visuals that showcased standout quotes and glowing praise, turning critic reactions into shareable moments for fans.
The campaign built anticipation leading up to the premiere, and when the audience spoke—a 98% Rotten Tomatoes score—it was clear: the fans loved it. This wasn’t just about spreading reviews; it was about building a movement around the film’s success.
Reactive Content
Reactive TikTok Trend Videos
Using key moments from our trailer, we tapped into trending TikTok formats to seamlessly integrate the film into the platform's cultural conversation. Each piece of content was crafted to broaden our audience reach while staying authentic to the trends fans love.
Our reactive content sparked organic engagement, amplified visibility, and connected the film with a new generation of moviegoers.
Custom Countdowns
Instagram Reels / TikTok
In the lead-up to the film's release, we crafted custom countdown moments designed to build excitement and anticipation. Each piece was strategically timed to entice fans to secure their tickets early and make them feel like part of the journey.
Talent Videos
Reels / TikTok
Leaning into talent is always a winning move, and with Chris Hemsworth, Brian Tyree Henry, and Keegan-Michael Key capturing custom content for the campaign, we created moments that felt both authentic and engaging.
Their involvement not only amplified excitement around the film but also gave fans a personal connection to the voices behind the iconic Transformers characters.
UGC Content
Superfan Reviews Carousel
After giving select superfans an early look at the film, we launched UGC content straight from their perspective. Their authentic excitement and reactions created a ripple effect, generating buzz directly from fans, for fans.
The Team
Client: Paramount Pictures
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard, Jessica Trinh, Seyeon Thompson
AV: Nolan Ford, Max Alborn, Sarika Punde
Copy: Kevin Kratz
Strategy: Carla Rosales
CM: Sofia Cabrera
Accounts: Brian Deininger
Ops: Nia Raasikh, Nikki Llewellyn, Emily Smith