When Gladiator II set out to re-enter the cultural arena, we knew we had to craft an experience as legendary as the Colosseum itself. After exploring bold ideas, one concept emerged victorious: a first-of-its-kind Colosseum-inspired popcorn bucket.

Beyond its striking design, a QR code hidden at the base unlocked a surprise digital battle. Fans could summon one of three exclusive characters—Paul, Denzel, or Pedro—to fight off oncoming foes in their own miniature arena.

The result? A viral sensation with over 5,000 mentions and a total reach of 69 million in 24 hours, crowned by a spotlight feature on TMZ. This wasn’t just a bucket—it was a pop culture moment fit for an emperor.