Digital + Social Campaign | Art Direction
Moments You Can Hear
Our 'Moments You Can Hear' meme series brought Love Island USA to life, transforming iconic scenes into relatable memes with fan-contributed suggestions.
This interactive approach deepened fan engagement, turning the series into a shared celebration of the show's most memorable moments and sparking widespread excitement across social media.
Meme-Worthy Moments
Taking a fresh, everyday angle on Love Island USA, we tranform ordinary moments into relatable, humorous content. By spotlighting the mundane yet amusing aspects of daily life through a Love Island lens, we’ve crafted a series that resonates with fans' experiences.
This approach invites fans to see a bit of the show in their daily routines, strengthening their connection to 'Love Island USA' and sparking lively conversations and shares across social platforms.
Campaign Videos
Ariana Madix Teaser
Love Island LOLs
Love Languages
Mood Switch
Instagram Stories
UGC Content
Throughout the campaign we wanted to engage Love Island fans, especially as they transitioned to Peacock for Love Island USA.
We focused on creating content that mirrored their excitement for the new season. By closely monitoring and obtaining permission to use top fan comments, we crafted a series of videos that reflected their sentiments.
This approach resulted in two compelling social carousels, which not only boosted engagement but also attracted new viewers to the series.
Collabs & Statics
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The Team
Client: Peacock
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard,
Gabe Mangold, Seyeon Thompson
AV: Dimas Corona
Copy: Matthew Grippi
Strategy: Carla Rosales
CM: Sofia Cabrera
Accounts: Liz Maupin, Kristen Swett
Ops: Nikki Llewllyn