Digital + Social Campaign | Design + Motion

FaceTime Date Announce

Reels / TikTok

To announce the season 1 premiere date of Bupkis, we asked Pete and Edie to capture content and have a fun custom announce piece to kick off the campaign.

Bupkis Definition

Reels / TikTok

Bupkis, a Staten Island noun, now made
famous by Pete Davidson.

No Context AirDrops

Reels / TikTok

A fun custom built “AirDrop” video introducing a clip from the show.

Clip Pull

In-Feed Video

One example of the many clip pulls to help sustain the show throughout season 1 of Bupkis.

From Staten Island

Custom made snapshots from season 1 of Bupkis, written to fans from Pete Davidson.

UGC Rave Spots

Reposting tweets from our fan’s positive
reactions to season 1 of Bupkis.

The Team

Client: Peacock
Agency: BOND
CD: Brad Burris
AD: Noah Estep
Design & Motion: Noah Estep, Ryan Figard, Vanessa Menache
AV: Dimas Corona
Copy: Mariana Uribe
Strategy: Carla Rosales
CM: Jenna De Stefano
Accounts: Alexandra Kugler, Erin Weir
Ops: Nikki Llewllyn

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