Digital + Social Campaign | Design + Motion
FaceTime Date Announce
Reels / TikTok
To announce the season 1 premiere date of Bupkis, we asked Pete and Edie to capture content and have a fun custom announce piece to kick off the campaign.
Bupkis Definition
Reels / TikTok
Bupkis, a Staten Island noun, now made
famous by Pete Davidson.
No Context AirDrops
Reels / TikTok
A fun custom built “AirDrop” video introducing a clip from the show.
Clip Pull
In-Feed Video
One example of the many clip pulls to help sustain the show throughout season 1 of Bupkis.
From Staten Island
Custom made snapshots from season 1 of Bupkis, written to fans from Pete Davidson.
UGC Rave Spots
Reposting tweets from our fan’s positive
reactions to season 1 of Bupkis.
The Team
Client: Peacock
Agency: BOND
CD: Brad Burris
AD: Noah Estep
Design & Motion: Noah Estep, Ryan Figard, Vanessa Menache
AV: Dimas Corona
Copy: Mariana Uribe
Strategy: Carla Rosales
CM: Jenna De Stefano
Accounts: Alexandra Kugler, Erin Weir
Ops: Nikki Llewllyn