Digital + Social Campaign | Art Direction
Host Announcement
Launching the first ever Love Island Games social campaign, we sparked fan excitement with a surprise announcement video featuring Maya Jama.
Amidst widespread speculation about the show's host, Maya made her reveal in a signature style, captivating fans with a bespoke talent video designed to ignite anticipation.
Make Your Pick
Instagram Story Series
To take fan engagement to an exciting level through Instagram stories, we created interactive game boards centered around the events of each episode, allowing fans to dive deep into the heart of the action.
Accompanied by custom Giphy Stickers, these boards offer a dynamic way for fans to share their episode predictions, engage in playful competition, and connect with others across their social networks.
This innovative approach not only captivated our fans but also attracted the attention of both the Peacock and Love Island communities, making it a celebrated addition to the fan experience.
Moments You Can Hear
Our 'Moments You Can Hear' meme series brought Love Island Games to life, transforming iconic scenes into relatable memes with fan-contributed suggestions.
This interactive approach deepened fan engagement, turning the series into a shared celebration of the show's most memorable moments and sparking widespread excitement across social media.
You Got A Text
In the middle of the campaign, we unveiled a captivating recap series that brings you the season's most thrilling moments, from steamy hookups to stunning betrayals, all introduced through an islander's text message pop-up.
Developed in close partnership with our stars, these videos are designed to be shared in collaboration with them on social media, bringing fans closer to the action and drama of the season with their favorite islanders.
Try Not To Cash Feelings
Instagram Story Poll Series
Talent Videos
Throughout the campaign we wanted to engage Love Island fans, especially as they transitioned to Peacock for Love Island USA.
We focused on creating content that mirrored their excitement for the new season. By closely monitoring and obtaining permission to use top fan comments, we crafted a series of videos that reflected their sentiments.
This approach resulted in two compelling social carousels, which not only boosted engagement but also attracted new viewers to the series.
Reactive Content
Our reactive part of the campaign dove into the heart of Love Island Games, designed to keep fans engaged and entertained every step of the way.
Highlighting moments through lo-fi memes, our content ensured that every twist, turn, and heart-fluttering moment on Love Island was captured and transformed into interactive content for fans worldwide.
Most Valuable Islanders
In celebration of the season finale, Love Island Games invited fans to cast votes for their favorite islander of the inaugural season.
To fuel the excitement, we produced two captivating videos highlighting the best moments of each islander. This interactive contest not only offered fans the opportunity to win cash prizes but also significantly boosted our social media presence as fans eagerly shared the campaign with friends.
The grand finale revealed the winners, providing a thrilling conclusion to the campaign that was both engaging and memorable for fans.
The Team
Client: Peacock
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Chad Swanson, Gabe Mangold, Seyeon Thompson
AV: Dimas Corona
Copy: Matthew Grippi
Strategy: Carla Rosales
CM: Sofia Cabrera
Accounts: Liz Maupin, Kristen Swett
Ops: Nikki Llewllyn