Digital + Social Campaign | Motion + Design

Two Sides of Paulo

TikTok Interactive Add-On | Paid Ad Spot

The spot begins with Dr Paolo Macchiarini being a loving, attentive, and smart boyfriend. Curiosity and intrigue can lead to problems for Paolo, and the video transitions quickly into colleagues and friends questioning his methods and sanity.

We asked fans if they agreed with his methods. By shaking the phone, it would lead to a landing page featuring the trailer and sneak peeks into season 2.

Claustrophobic

Reels / TikTok

We wanted to create a asset that saw Benitaa’s POV. Using a framing technique to close the video composition inward on itself, we simulated the loss of breath and feeling of claustrophobia on Benita as we see her world smothered by Dr Macchiarini’s actions.

The Dr. Paolo Effect

Reels / TikTok Video Series

This three part series brought fans directly into the world of Paolo, transforming his iconic scenes into soundbites that were memorable and reflecting of his choices to manipulate others.

BTS vs Final Scene

Reels / TikTok

Giving fans a sneak peek behind the lens to get a glimpse of actors on set. We married custom captured content from set with an actual scene from the show.

User Generated Content

Instagram Rave Series

Highlighting some of our favorite comments and reviews from the show’s fans.

The Team

Client: Peacock
Agency: BOND
CD: Brad Burris
Design Lead: Vanessa Menache
Design & Motion: Ryan Figard, Seyeon Thompson
AV: Dimas Corona
Copy: Matthew Grippi
Strategy: Carla Rosales
CM: Sofia Cabrera
Accounts: Alexandra Kugler, Erin Weir
Ops: Nikki Llewllyn

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