Digital + Social Campaign
Creative Direction | Art Direction | Design + Motion
Premium Creative Ads
Custom Videos for TikTok + Meta
At the start of this campaign, we set out to capture fans' attention by highlighting the show's bold new direction—a fresh fighting style, intense hand-to-hand combat, and the rise of the dark side, a first for the Star Wars universe.
We crafted two standout pieces: “Fight Language” and “Pick A Side.” These concepts brought the show's core themes to life through paid TikTok content and an interactive TikTok Story Selection Ad, immersing fans in the action and sparking engagement across the platform.
Cliffhanger Carousels
Premium Instagram Carousels
To keep fans hooked for weekly episode drops, we designed seamless Instagram carousels that ended on a cliffhanger moment, leaving audiences eager to tune in and discover what happened next.
Each set of three dynamic panels featured a unique color theme inspired by the episode's tone and storyline, creating a cohesive visual experience. These weekly drops became a ritual, driving excitement, engagement, and anticipation for every new episode.
Episodes 1 + 2
Episode 3
Episode 4
Episode 5
Episode 6
Episode 7
Episode 8
Talent Videos
Premium Talent Assets for Instagram + TikTok
At Lucasfilm Headquarters at Disney Studios, we had the incredible opportunity to contribute to The Acolyte's talent capture day, creating premium content with the show's star-studded cast.
Amandla Stenberg, Lee Jung-jae, Manny Jacinto, Charlie Barnett, and Dafne Keen brought their personalities to life—whipping lightsabers, testing out the Acolyte Snap Lens, and stepping into Jedi costumes—all while delivering moments that delighted fans and fueled excitement for the series.
The Team
Client: Disney
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard, Courtney Johnson
AV: Dimas Corona, Nolan Ford, Max Alborn
Copy: David Rosenzweig
Strategy: Noelle Madrigal, Sarah Yoon
Accounts: Alex Chum
Ops: Nia Raashik, Nikki Llewllyn, Emily Smith