Social Campaign | Art Direction | Design + Motion

Behind The Screen

Premium Long-Form YouTube Content

As Poker Face quickly became one of Peacock’s biggest hits, we crafted an exclusive behind-the-scenes look featuring the show's creator, Rian Johnson, alongside guest appearances from Natasha Lyonne, Adam Brody, and the scene-stealing ICE—the a**hole dog.

This long-form content gave fans a deeper connection to the characters and an inside look at the world of the show, creating an engaging experience on Peacock’s YouTube channel that kept audiences coming back for more.

The Team

Client: Peacock
Agency: BOND
CD: Brad Burris
AD: Noah Estep
Design & Motion: Noah Estep, Ryan Figard, Courtney Johnson
Copy: Mariana Uribe
Strategy: Carla Rosales
CM: Jenna Destefano
Accounts: Alexandra Kugler, Erin Weir
Ops: Nikki Llewllyn

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Dreamworks: JP Camp Cretaceous