Digital + Social Campaign
Creative + Art Direction | Design + Motion
Welcome To The Odyssey
Motion Quadriptych Paid Spot
Launching a new show on network television is no small task, but we set the stage for Ryan Murphy's latest hit, Doctor Odyssey, by introducing fans to its standout characters—including the enigmatic Max Bankman, played by Joshua Jackson.
With a blend of medical emergencies, crew drama, and sultry guest dynamics aboard a luxury cruise ship, we crafted a motion quadriptych piece that brought the show’s visual themes to life. This dynamic content gave fans a sneak peek into the world of Doctor Odyssey and set the tone for what’s sure to be ABC’s next must-watch series.
Character Intros
Dr. Max Bankman Custom Paid Ad
When fans discovered Joshua Jackson had joined the cast, excitement skyrocketed. A heartthrob doctor with luxury aesthetics? Who wouldn’t want more of that?
We leaned into Joshua’s signature charm and charisma, creating standout spots that showcased his magnetic presence. These pieces not only highlighted his role but also enticed fans to tune in and experience his captivating performance in this exciting new chapter.
Joshua Jackson Reactive
Custom Video
With fans already swooning over Joshua Jackson, ABC asked us to turn up the heat. We scoured the episodes for his most irresistible moments—including a few steamy scenes with fewer clothes—and crafted a playful, eye-catching piece for Instagram and TikTok.
The result? Fans went wild. Views skyrocketed, likes poured in, and the comment sections overflowed with sultry fan reactions, proving that sometimes, a little charm goes a long way.
Luxury Sets Sail
Custom Videos for Paid Ad Placements
As Doctor Odyssey set sail with its premiere, we wanted fans to fully immerse themselves in life aboard The Odyssey. We crafted multiple paid units across all platforms, with standout versions tailored specifically for YouTube and TikTok.
These pieces showcased the luxurious aesthetic of the cruise liner, offering fans a glimpse into the opulent world on board—all guided by the fearless charm of Captain Don Johnson. It wasn’t just promotion; it was an invitation to step into the allure of Doctor Odyssey.
The Team
Client: ABC Television
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard, Courtney Johnson, Gabe Mangold, Ty Baron
AV: Nolan Ford, Dimas Corona, Max Alborn, Michael Yanoska
Copy: David Rosenzweig
Strategy: Sigourney Low
Accounts: Alexandra Kugler, Alex Chum
Ops: Erin Weir, Emily Smith, Nikki Llewellyn