Social Campaign
Creative Direction | Art Direction | Design + Motion
Abbott x Sunny Crossover Event
Paid Media
For ABC’s Abbott Elementary x It’s Always Sunny in Philadelphia crossover event, we created two dynamic promotional pieces to get fans hyped for the chaos ahead.
Both spots ran as paid placements across TikTok, Meta, and X, serving as a fun reminder that these two worlds were about to collide in the most unexpected way. Fans couldn’t get enough, with the creative sparking excitement and anticipation for the crossover madness to come.
The Team
Client: ABC Television
Agency: BOND
CD: Brad Burris
AD: Ryan Figard
Design & Motion: Ryan Figard, Iris Sun
AV: Jake Armbruster
Copy: Juliet Brooks / Kevin Kratz
Accounts: Alexandra Kugler
Ops: Emily Smith, Nikki Llewellyn